Your website is a vital part of your marketing. Whether it functions as a prospecting tool, client support center, e-commerce store or simple “online brochure”, it needs to be attractive, well-written and highly visible. Choosing the right web design firm is critical.
The website design and SEO (search engine optimization) work I do for you is based upon the following principle:
Website Success = Traffic X Conversions
In other words – your website should be more than just online eye candy. If you want to grow your company, your website needs to be easy to find and it needs to convince people to DO something.
Easy on the eye: Your website should be attractive and easy to navigate. The site’s design should enhance rather than distract from the content; just as the focus of a Christmas present is not the box but the gift inside, your website design should enhance your message.
Easy to find in the search engines: Your site will be appropriately written, coded and promoted so that Google and the other search engines rank it favorably. Many of the sites I design rank on the first page of Google with no extra work; for more competitive industries, I offer SEO (search engine optimization) services to give it an extra boost. (Not any more – as of June 2014 – at least not typically. Here’s why I’m disillusioned with SEO.)
Easy to manage: Your site will likely be built using WordPress, a popular and well-regarded content management system that makes it simple to make site changes and updates. You can log in from home or a coffee shop and let the world know immediately about a cancellation due to snow or a new staff member. No need to wait for (or pay for) a web designer when changes need made.
K. Wolfe, President-Principal, Tolton Catholic High School
Distinctive, Distinguished Websites…
Distinctive: 1. having a special quality, style, attractiveness, etc.; notable. Distinguished: 5. prominent, conspicuous or eminent And also, “conspicuous” to GOOGLE, too!
Designed for Profit and Sales…
Your site should encourage visitors to take action – call, buy, come in, sign up – or you’ve wasted your money.
And I HATE wasting money.