Web Design and SEO for
websites that make money.
Quit losing customers to your competitors! You've got to be found where your prospects are looking - and today, that means Google. If your website is not on the first page, you're missing out. Whether you're a "local" business, such as a realtor, dentist or roofer, or a company who markets a product nationally, getting found on the first page of Google can dramatically improve your bottom line - IF your site "sells" effectively too.
SEO Expertise You Can Trust. Marketing Expertise as a Bonus.
I've been getting my own and my client's sites to the top of Google since 1999 (see video at top of page), which has led to an appearance on The CBS Sunday Morning Show and exposure in The Saturday Evening Post, the Conference Board Review and the Asian Wall Street Journal. It's amazing what being easy to find can do for your business. I'm doing SEO work for such diverse local and national clients as a carbonless paper company, a grain storage company, a company that sells pinball machines and a realtor who sells homes in Staten Island NY.
But being found is only half the battle - your clients still need to pick up the phone or place the order when they do find your site. I have extensive training and experience in copywriting and online marketing; I can help you make the sale.
Search Engine Services:
- Website Design (and Redesign) - I build sites the search engines love. And my passion is to REDESIGN websites - not only so that they're easier to find in Google, but so that they're easier to manage for my clients. If you have a website now but are frustrated by the inability to make changes, don't know if it's making you money or just need a newer look, we should talk. Learn more about website design.
- SEO (Search Engine Optimization) - This broad term includes many of the services described below; clients who ask for "SEO" are usually wanting to be more visible (rank higher) in the search engines. Learn more about search engine optimization.
- Keyword Research - Make sure you know what search terms are being used to describe your product or service. For example - do people search for "mortgages" or "home loans"? Don't guess and make an expensive mistake or miss reaching prospective clients. Learn more about keyword research.
- Pay-Per-Click (PPC) Advertising - The fastest, surest way to get to page 1 of Google (or the other search engines) is to pay for a Sponsored Ad. Google's popular Adwords program is an example of this program. PPC is also great when you want to test offers or headlines, when you want to specifically target your online reach, or when you want to strictly control your budget. Learn more about PPC Advertising.
- Local Map Listings (e.g. Google Places) - Google (and the other search engines) place these map-related listings for local businesses on the first page of their search engine results. There's been a lot of change in this service recently - now they're mixing these local listings with the free (non-sponsored, "organic") listings. I'll make sure this is done, and done right. If you're already listed, I can help you improve your rankings. Learn more about local map listings.
- Website Optimization - Optimizing the HTML coding of your site (such as title tags, header tags, image alt tags, internal links) and adding additional content makes your site a better match to the search engines for the search terms people use. This is often called "onsite SEO". If Google thinks you're a better match - more "relevant" - your site will rank higher. Learn more about website optimization.
- Link Building - The search engines also rely on inbound links when deciding which site should rank at the top. The more competitive your keywords are, generally speaking, the more inbound links you'll need. If you're in a small town, with few competitors, and your onsite SEO is done well, you may not need backlinks. But odds are, a well-optimized site will not be enough, by itself. Learn more about link building.
Search engine optimization (SEO) can dramatically decrease your advertising expenses.
SEO projects normally have a very strong return on investment. Most advertising is by "interrupting" - blasting your message out by radio or direct mail or print flyers in the hope that you'll find someone at the right time. You have to keep running the ad or the commercial because these people weren't actively seeking you; many more people need to see your message at just the right time in order for you to convert those people into new clients.
On the other hand, making sure your business is easy to find at the EXACT TIME and in the EXACT PLACE people are looking is often cheaper in the long run.
If you want to know how to make your website make money,
Contact me for a quote on SEO services or website design.
