How to Optimize Your LinkedIn Profile
Here are some tips on how to set up an effective LinkedIn profile. A downloadable PDF version is at the end. Please, connect with me there! I use LinkedIn a great deal; it is an excellent source of new leads for me.
By the way – If you do primarily business-to-business sales in the Columbia area, please email me about a special networking event I have coming up!
1. Your Name
Simple, not “cute” – use your personal name, not your slogan or the name of your company.
2. Photo & Background Photo
Include a professional headshot profile photo. BUSINESS-like, not Facebook-like! And yes, smile. Think of the background photo as an attractive frame that can also convey information about you and your work.
3. Professional Headline
In 120 characters, describe what you do, using keywords that your best client or referral partner might use to search for you. APPEARS IN SEARCH RESULTS – very important field.
4. Contact Info
Make it easy for clients and prospects to contact you; phone and email address.
5. Customized URL
Customize your LinkedIn “public profile” URL, for example mine is http://www.linkedin.com/in/dianaratliff
Include main website; click on “other” to customize the anchor text links. Link to other sites, pages, shopping cart etc.
First-person summary of your professional services. Who you are, what you do, how you do it, who you serve, what others day, next steps. Use all the space (2000 characters); be creative but clear. MODIFY IT as necessary.
List relevant jobs you’ve held, including a brief description of each role.
9. Skills and Endorsements
What skills do you want to be known for? Add at least five. Prune this section often.
10. Volunteer Experience
Highlight causes you support by volunteering; people DO look.
List relevant education. Include accomplishments, awards, and credentials to enhance your credibility.
Help others understand and relate to you better by briefly describing your interests, hobbies, et cetera.
13. Groups and Associations
List groups and associates you belong to, including industry, professional, and even non-profit organizations.
14. Recommendations & Endorsements
Actively solicit recommendations & endorsements from colleagues and clients.
15. Location and Industry
Set your industry and zip code, this helps recruiters and potential clients find you. If you work nationally or internationally, you may choose not to include, or to set a broader area such as United States.
16. Media Samples
If appropriate, include docs, PDFs, videos in Summary, Education and Experience sections. Show off a bit!
Intended for non-work projects; you can hyperlink to a book, website, video etc.
18. Status Update
Become a LinkedIn Influencer and allow members to “Follow” you. Share longer, formatted articles with your connections and followers. Don’t forget to add a picture for added visual impact. >>> LinkedIn Social Selling index – how are you doing? https://www.linkedin.com/sales/ssi