Without monthly traffic reports, and updated information on your website rankings, you’ll never know (for sure) which aspects of your website or your marketing are actually working for you. SEO Reporting simply helps you make better choices and gives direction to your efforts.
- Are you getting more visitors to your site?
- What pages are they visiting?
- What keywords (search terms) did they use to find your site?
- Is anyone referring visitors to you? (For example, before you pay for a bigger phone company Internet ad, find out how many people clicked from their site to yours.)
- Does your site rank higher for your preferred search term than it used to?
I can use a popular comprehensive called Google Analytics to email you monthly snapshots of this valuable insight on your website visitors. I highly recommend tracking this kind of data for a month or two before making any substantial web design revisions, so you can see what’s working (and what’s not) before making that investment.
