Review: Website Makeover for Key Largo Fitness and Tanning (Columbia, MO)

The old KeyLargoFitness.com website, while visually appealing, hadn't been substantially updated in several years.  The newsletter sign-up form didn't work.

Worst, her site didn't rank well at all in the search engines for her most desirable search terms.  It wasn't in even in Google's top 50 results for terms such as "health club" or "workout" or "fitness center."

Here's a snapshot of some search engine rankings, taken 3/25/2009.  The tool used to gather this data is the Search Engine Marketing Report from Mikes-Marketing-Tools.com:

The site ranks okay for "fitness" and "gym" but that's about  it.

Then I RE-DESIGNED HER WEBSITE. Updated the content.  Made sure it was search-engine friendly.  Got her mailing list working and made sure her generous "Trial Membership" offer was featured more prominently.  (View the current Key Largo Fitness website.)

Using that same Search Engine Marketing Report, here's how her site ranked about 2 weeks later (4/06/09):

See the difference?  For her most desired search term, "health club columbia mo" - her site wasn't in the top 50, and it had moved up to #3!

4/13/09: For "health club columbia mo" her website is now #1 in Yahoo1, #2 in MSN and AOL, and #1 in Alta Vista and AllTheWeb.  A few other rankings have moved up, too - "fitness center" is #4 in Google.  "Gym" is #2.

Will she maintain her high rankings - or rank higher?  It's hard to predict, especially if she does NOT continue with any kind of search engine optimization program.  But this is what having a site that's built to be search-engine-friendly, right from the start, can do!

She'd also gotten dozens of email subscribers - prospects to whom she could market again and again via email!

(Update 3/1/10 - 1068 subscribers.  #1 in Google for "health club columbia MO", "gym columbia MO" and "fitness center Columbia MO."  Not bad, eh?)

Is Melanie happy?  Would she recommend my web site design or search engine services to others?  I'll let her tell you in her own words:

"I am so thrilled with the work Diana has done on our website. 

It is easy to navigate and we are getting positive feedback from members. 

Even more exciting is that in just a short time, we have gotten connected and communicating with more potential members than we did the first 4 years of having a website. 

Diana has been thorough and insightful in her research and ideas. 

Get started with her now, you will be so happy you did!" 

We also got some great media attention when we were interviewed by small business search engine expert Don Campbell of Expand2Web.com - click here for more info and to listen to the interview.

Call me to arrange a free consultation at 573.289.7376 (cell) (Days, Central Time) - or email me to set up a time to talk.