I’m looking forward to speaking at the Wild Bird Expo in October and can’t wait to meet everyone and talk shop. My expertise is online marketing, with a particular focus on website design, ecomerce and online selling.
This page includes pre-show content I’ve shared through the Goldcrest Distributing newsletter – please scroll down to read. And it’s not too soon to get on my special show mailing list – I’ll send you a copy of my presentation after the show, additional ideas I get based on the questions I’m asked there, and yes – a special offer or two. Thanks!
Read my tips from the Gold Crest Distributing Newsletter:
Two Easy Free Ways to Make Your Gmail Address Work Harder for You
Many people don’t realize this, but you can add a dot (period) or a plus sign (+) to your Gmail address, which allows you to easily filter and organize your email.
For example, according to Google, messages sent to these addresses will go to the same Gmail account:
Google doesn’t recognize these dots or plus signs as characters within the username.
How does this help you? If you use Gmail, you can filter your email based on different addresses.
If you sign up for a newsletter, use firstname.lastname@example.org and then set up a filter within Gmail to automatically star, archive or label these emails as newsletters.
Easy and free!
That redirect (forward) is set up when you buy your domain name, and it doesn’t cost you anything extra. You might want to pay a few dollars a month to use an email address with your new domain.You will want to adjust your Public Profile Settings on LinkedIn. Go to this page when logged in, and you can make your public profile visible to everyone and choose what content they see.https://www.linkedin.com/public-profile/settings
Basic Protection for Your Online Assets
Many small retailers outsource website development and maintenance to an external firm. Ideally, you develop a long-term, mutually satisfying partnership. But what if your web developer skips town, gets sick, or your relationship sours? You could be in a very uncomfortable position of having your entire web presence held hostage.
To protect yourself, you must own and control these three elements:
• Your domain name (website URL)
• Your hosting account
• Google accounts (Analytics, AdWords, Google My Business, Google Search Console)
By that I mean you should have master administrative access and logins; you give the designer access, not the reverse.
Of those three, the most important is your domain name; you or someone in your company should be listed as the Registrant. You can always recreate a website, but it’s very difficult to prove that a domain belongs to you, unless you pay for it and your name is on it.
Controlling these essentials will give you peace of mind and if something happens, your online presence will not be in jeopardy.
How to Come Up with Blog Content
Consumers patronize specialty retailers because of their expertise, yet when faced with the task of writing content for their blog or Facebook page, business owners can’t decide what to say.
It’s simple – write answers to questions.
What are the top 10 questions consumers ask you?
What are the top 10 questions consumers should ask, but do not?
For example, what do people ask about choosing the right bird feeder or seed? About the birds that are common in your area? About keeping nuisance animals away? About using specific products? What misconceptions do people have?
What questions did you or your staff answer TODAY in your store?
Any of those can be topics for your newsletter, Facebook page or blog, and you don’t need to cover all 10 answers in a single post.
Now that you have content – are there easy ways to disseminate it online? There are – and I’ll share a few during my presentation.