“How to Persuade Online Shoppers to Visit your Offline Store” – enter your name and email in the form below, and I’ll send you the notes (including URLs of sites or services I mention) from my presentation at the Wild Bird Expo. Thank you!
Selected tips from the Gold Crest Distributing Newsletter:
Two Easy Free Ways to Make Your Gmail Address Work Harder for You
Many people don’t realize this, but you can add a dot (period) or a plus sign (+) to your Gmail address, which allows you to easily filter and organize your email.
For example, according to Google, messages sent to these addresses will go to the same Gmail account:
Google doesn’t recognize these dots or plus signs as characters within the username.
How does this help you? If you use Gmail, you can filter your email based on different addresses.
If you sign up for a newsletter, use firstname.lastname@example.org and then set up a filter within Gmail to automatically star, archive or label these emails as newsletters.
Easy and free!
That redirect (forward) is set up when you buy your domain name, and it doesn’t cost you anything extra. You might want to pay a few dollars a month to use an email address with your new domain.You will want to adjust your Public Profile Settings on LinkedIn. Go to this page when logged in, and you can make your public profile visible to everyone and choose what content they see.https://www.linkedin.com/public-profile/settings
Basic Protection for Your Online Assets
Many small retailers outsource website development and maintenance to an external firm. Ideally, you develop a long-term, mutually satisfying partnership. But what if your web developer skips town, gets sick, or your relationship sours? You could be in a very uncomfortable position of having your entire web presence held hostage.
To protect yourself, you must own and control these three elements:
• Your domain name (website URL)
• Your hosting account
• Google accounts (Analytics, AdWords, Google My Business, Google Search Console)
By that I mean you should have master administrative access and logins; you give the designer access, not the reverse.
Of those three, the most important is your domain name; you or someone in your company should be listed as the Registrant. You can always recreate a website, but it’s very difficult to prove that a domain belongs to you, unless you pay for it and your name is on it.
Controlling these essentials will give you peace of mind and if something happens, your online presence will not be in jeopardy.