• Improve Your Website's Visibility & Performance

    Honest advice, expert fixes, and better local SEO - from someone who's been doing this since 1999.

  • Your Website Should Rank Well and Convert Well

    Right now, your website might just be sitting there. Costing you money and not making you any. That needs to change.

    I help small business owners turn their websites into customer-generating machines. No fluff, no over-selling, just practical fixes that get you found on Google and turn more visitors into paying customers.


    Here's how it works: We'll start with a free conversation about your situation. Then I'll recommend the best path forward, whether that's strategic advice, a detailed analysis, or a fast jump straight into fixing your problems.

    Shouldn't your website work as hard as YOU do?

  • How I Can Help

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    Strategic Consultation

    When you need: Expert guidance on website decisions or marketing direction

    Sometimes you just need someone who knows what they're talking about to point you in the right direction. I charge $100 for up to 2 hours, one-time, of strategic consultation. Why not a "free" consultation? Because my expertise has real value, and too many people were taking my free advice and running with it.

    Perfect for business owners who need clear answers but plan to handle implementation themselves, or who want an objective opinion before making major website investments.

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    Complete Website Analysis

    When you need: A deep dive into what's broken and how to fix it

    I analyze your website (and, optionally, your competitors) and deliver a detailed written report with specific recommendations. Then we have a follow-up call to walk through everything and answer your questions.

    • Standard analysis (approx. 5-10 page site): $300
    • Standard plus competitor research: $500

    You'll know exactly what's holding your website back and have a clear roadmap for improvement.

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    Direct Fix and Improvement Work

    When you need: Someone to just handle it

    Many clients skip the analysis phase entirely. We talk about what's wrong with your existing website, I give you a custom quote to fix it, and we get started. I focus on copy improvements, SEO optimization, and strategic changes—not technical glitches or rebuilds.

    I've done extensive improvement work for contractors and remodeling pros, self-storage facility owners, professional services and more. Some are established businesses; some are brand new. Every situation is different, so every quote is custom-tailored to your specific needs and budget.

  • What Happens Next?

    Always your choice.

    Take my recommendations and implement them yourself, hire your own team, or ask me to do the work. I also offer ongoing support for businesses that want regular check-ins, but there are no contracts or long-term commitments.

    My job is giving you objective advice and solutions, not talking you into more services than you need.

  • Real Results for Real Businesses

    What You Can Expect When We Work Together

    Multi-Company E-commerce Analysis:

    Distribution company owner acquired four businesses and needed to know what was wrong with their websites. I found critical issues including unclear messaging, missing product details, mobile problems, and a Shopify billing error that saved nearly $6,000/year when fixed. Client's existing web developer implemented the recommended changes.

    Self Storage Facility:

    Fixed on-site SEO, added copy and built quality backlinks. Site quickly ranked at the top of Google for main search terms. Client was so happy they hired me to redo the site and SEO for a facility in another state.

    Commercial Construction Company:

    Added complete onsite SEO for new site, including pages for key search terms. After 60 days of ongoing SEO, website has reached top 10 in Google for most search terms in their town (and is still climbing).

    Home Inspection Company:

    Advised on best website options after client's bad experience with previous web designer. Built new, effective one-page site.

  • Who I Work With and When They Call Me

    I work with small business owners who serve local communities, and I've worked with many kinds of businesses over the years: contractors, consultants, professional services, funeral homes, churches, vets, storage facilities, and more.

    Business owners typically hire me when they want to:

    • Build their own website and avoid making expensive mistakes
      (Expert guidance means they won't spend time and money on the wrong approach)
    • Figure out if anyone is actually finding their site
      (Accurate, recent details about website traffic and online visibility helps them assess what needs to change)
    • Understand why they don't rank in Google
      (A clear plan and realistic assessment of appropriate search terms is essential for Google rank.)
    • Get feedback on their content and layout
      (Clear messaging and easy navigation makes it easier for site visitors to choose their product or service.)
    • Get an objective opinion before paying for a site redesign
      (Save thousands by learning what they actually need vs. what someone wants to sell them)
    • Get confidential advice before a difficult conversation with their current web developer
      (Expert, objective advice and insight means they understand what's really going on)
    • Plan what needs to change for next year's digital strategy
      (Strategic insight for better planning and budgeting next year)

    Not a fit? If you're doing complex e-commerce or need a full marketing agency, I'm probably not your gal.

    Perfect fit? You're ready to take your online presence seriously but want practical, honest help from someone you can trust.

  • Testimonials

    Marcus Cudd

    - SearchworxX

    One of those few digital marketers who "gets" it. Her super-power is deep diving into your business and understanding what is really NEEDS. Before you hire a provider or buy a solution, you need to talk to Diana first. Let her set the strategy before you spend money.

    1/31/2019

    Ida Shessel

    Diana’s consulting skills have been incredibly valuable. It's difficult to know the right thing to do. She's independent, unbiased, with the ability to see the big picture.

    3/8/2021

    Jennifer Schenck

    - Midwest CompuTech

    Her site & SEO assessment was very comprehensive, informative and well worth the money… exactly what we needed to bring us more clients!

    1/20/2014

    Charisse Smith

    - CAPTVR3D

    THANK YOU! I learned a LOT about how to evaluate websites. You saved me $10K and a LOT of heartache!

    1/27/2021

    Kiley Grimes

    - Soundcheck

    Diana is fantastic! I met with her because I was facing some website roadblocks and had some questions. She went above and beyond to make sure I felt confident in my website, and I wish I had talked to her sooner! Highly recommend.

    10/13/2024

    Pam Levari

    - Levari Self Storage Management

    I am beyond impressed with both Diana and the customer service she provided me. The quality exceeded my expectations, and Diana was so helpful when I had a question. I will definitely be using Diana's service again soon! I highly recommend this company!

    Mel Toellner

    - Gold Crest Distributing

    We hired Diana to speak at several of the Wild Bird Expos we host for the industry. Retailers loved her and her feedback survey numbers were the highest of any speaker we’ve ever had. I recommend her to anyone needing a fantastic speaker at a very fair cost on the subjects she covers. We even hired her to build our retail website.

    1/14/2019

    Virginia Steiger

    - Public Outreach Vice President, Prost Builders

    Diane caught issues with our websites that we didn't even know about! She helped us correct problems, suggested clever ways to boost engagement that we weren't aware of, and has become an invaluable source for our regular performance check-ups now. She also improved our SEO tremendously within 1 and a half months! We highly recommend her and will continue using her valuable services.

    7/14/2025

  • Why Trust Me With Your Business?

    I've been doing this since 1999—that's 26 years of building websites, doing SEO, speaking at conferences, and growing my own online businesses. I've weathered every algorithm change, trend, and technology shift Google has thrown at us.

    Before focusing on helping other business owners, I spent 10 years working on my own projects. I learned what works (and what doesn't) by risking my own money first.

    Here's what sets me apart:

    I'm not trying to impress you with technical jargon or lock you into long-term contracts. I've seen too many business owners get burned by agencies that oversell and under-deliver.


    I understand both the strategy and the technology behind successful websites. More importantly, I know how to explain it in plain English.

    I’m not just your web consultant. I’m your ally — your "friend on the web."

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    Speaking about starting an ecommerce store at the Bernina University International Conference in 2018.

  • Let's Start with a Conversation


    Every relationship starts the same way—with a free chat about your website and your goals. I'll let you know if I think I can help, and if so, what the best approach would be for your situation.

    No pressure, no sales pitch. Just frank advice about whether we're a good fit.

    Please share a few details and we'll set up a time to talk. If you have an existing website, please share the URL too. Thank you!

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