• Improve Your Website's Visibility & Performance

    Honest advice, expert fixes, and better local SEO - from someone who's been doing this since 1999.

  • I make websites work harder

    Your website should do more than just exist — it should help you get found on Google and turn visitors into customers. That's where I come in.

    I help small business owners improve their online presence with practical, strategic fixes that focus on real results, not technical jargon.

    Whether you need objective advice, a comprehensive site audit, or help getting found on Google, I'll guide you to the improvements that matter most for your bottom line

    Shouldn't your website work as hard as YOU do?

  • Services I Offer

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    Website Consulting & Reviews

    When you're confused about your web presence, I provide expert, objective advice. I'll identify what's working, what's not, and what's costing you money. Two main options here:

    • Consultation Calls: You can pay for an hour or two of my time for verbal recommendations.
    • Website Audits & Reviews: I analyze your website (your competitors too, if you want), then provide a detailed report with actionable recommendations and a follow-up call.

    Some people hire me as needed; some people hire me for ongoing consulting. You do NOT have to hire me to make any changes I suggest; who does the improvement is up to you.

    And don't have a website yet? That's a great time to talk; I can keep you from making expensive mistakes!

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    Local SEO & Ongoing Support, for Customers — Not Just Clicks

    I help small businesses show up on Google and turn visitors into real customers. Local SEO means making sure your website and online listings are set up the right way so people nearby can find you when they search.

    But it’s not just about rankings — I also focus on what happens after they land on your site. Is it easy to read? Does it guide them to call or book? That’s called user experience (UX), and it matters.

    Some clients hire me to function as their "Online Marketing Manager", for ongoing strategy and support.

  • RESULTS

    What You Can Expect When We Work Together: Real Results for Real Businesses

    Multi-Company E-commerce Audit

    Analyzed websites for distribution company owner who acquired four additional businesses. Identified critical issues including unclear target audiences, missing product specifications, poor mobile optimization, domains not owned by the company, and a Shopify billing error that saved nearly $6,000/year when corrected. Client's existing web developer implemented the recommended changes.

    Self Storage Facility:

    Corrected onsite SEO, addedpages, and built backlinks. Site quickly ranked at top of Google for main search terms. Was hired to correct site and do SEO for a diferent facility in another state.

    Commercial Construction Company:

    Added complete onsite SEO for new site, including pages for key search terms. After 60 days of ongoing SEO, website has reached top 10 in Google for most search terms in their town (and is still climbing).

    Home Inspection Company:

    Advised on best website options after client's bad experience with previous web designer. Built new, effective one-page site.

  • Who I Help

    Over the years, I’ve worked with a wide range of clients — from contractors and consultants to funeral homes, churches, non-profits, self storage facility owners and professional service firms. I focus on smaller businesses that serve local communities and want to attract more customers online, without the complexity of e-commerce.

    My goal is to give you smart, affordable answers and solutions for your website.

    Basically—business owners who are ready to take their online presence seriously, but want practical, honest help they can trust.

  • Testimonials

    Marcus Cudd

    - SearchworxX

    One of those few digital marketers who "gets" it. Her super-power is deep diving into your business and understanding what is really NEEDS. Before you hire a provider or buy a solution, you need to talk to Diana first. Let her set the strategy before you spend money.

    1/31/2019

    Ida Shessel

    Diana’s consulting skills have been incredibly valuable. It's difficult to know the right thing to do. She's independent, unbiased, with the ability to see the big picture.

    3/8/2021

    Jennifer Schenck

    - Midwest CompuTech

    Her site & SEO assessment was very comprehensive, informative and well worth the money… exactly what we needed to bring us more clients!

    1/20/2014

    Charisse Smith

    - CAPTVR3D

    THANK YOU! I learned a LOT about how to evaluate websites. You saved me $10K and a LOT of heartache!

    1/27/2021

    Kiley Grimes

    - Soundcheck

    Diana is fantastic! I met with her because I was facing some website roadblocks and had some questions. She went above and beyond to make sure I felt confident in my website, and I wish I had talked to her sooner! Highly recommend.

    10/13/2024

    Pam Levari

    - Levari Self Storage Management

    I am beyond impressed with both Diana and the customer service she provided me. The quality exceeded my expectations, and Diana was so helpful when I had a question. I will definitely be using Diana's service again soon! I highly recommend this company!

    Mel Toellner

    - Gold Crest Distributing

    We hired Diana to speak at several of the Wild Bird Expos we host for the industry. Retailers loved her and her feedback survey numbers were the highest of any speaker we’ve ever had. I recommend her to anyone needing a fantastic speaker at a very fair cost on the subjects she covers. We even hired her to build our retail website.

    1/14/2019

    Virginia Steiger

    - Public Outreach Vice President, Prost Builders

    I hired Diana Ratliff from 'Your Friend on the Web' after meeting her at our Columbia, MO ACA Network Club.

    Diane caught many issues with our websites that we didn't even know about! She helped us correct problems, suggested clever ways to boost engagement that we weren't aware of, and has become an invaluable source for our regular performance check-ups now.

    She also improved our SEO tremendously within 1 and a half months! We highly recommend her and will continue using her valuable services.

    7/14/2025

  • Who I Am - Why Trust Me?

    I've been doing this since 1999 - building websites, doing SEO, writing a newspaper column, speaking at industry conferences, and growing online businesses of my own. Even got on national TV! That's 26 years of experience navigating every algorithm change, trend, and technology shift.

    I worked on my own projects (ebooks, courses, websites, Amazon selling) for 10 years before deciding to help fellow business owners. Too many, in my opinion, were making uninformed decisions about their web presence or being overcharged by agencies.

    Today my focus is improving websites, not building them. It's (relatively) easy to put up a site today; the software is much better. But it's much harder to get found because there are simply more websites to compete with. And most local business owners don't have the time or inclination to learn copywriting or SEO.

    That gap - having someone who knows what is going on with your website, and how to make it better - is where I come in. I understand both the strategy and the tech behind your online presence. Based on years of hands-on know-how.

    I’m not just your web person. I’m your ally — your "friend on the web."

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    Speaking about starting an ecommerce store at the Bernina University International Conference in 2018.

  • Contact Me

    I'd love to know more about your website and what you've got going online, or what you'd like to improve.

    Please share a few details and we'll set up a time to talk. If you have an existing website, please share the URL too. Thank you!

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